Last updated: [Insert Date]

Afloordable Ltd (“Afloordable”, “we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website, make a purchase, or interact with us.

By using our website (the “Site”), you agree to the practices described in this Policy.

1. WHO WE ARE

Afloordable Ltd
Registered in England & Wales
Company Number: [Insert]
Registered Address: [Insert]
Email: [Insert]
Telephone: [Insert]

For the purposes of data protection legislation, Afloordable is the Data Controller.

2. THE DATA WE COLLECT

We may collect and process the following types of personal data:

A. Information you provide directly

  • Name
  • Billing and delivery addresses
  • Email address
  • Phone number
  • Payment information (processed securely by third-party payment providers — we do not store full card details)
  • Order details and purchase history
  • Customer service enquiries

B. Information collected automatically

When you browse our Site, we automatically collect:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent
  • Cookie data (see Cookie Policy below)

C. Information from third parties

We may receive information from:

  • Payment processors
  • Delivery partners
  • Marketing platforms (e.g., social media ads, Google Ads)
  • Analytics providers

3. HOW WE USE YOUR INFORMATION

We use your personal data to:

A. Process orders and provide services

  • Manage payments
  • Fulfil and deliver orders
  • Send order confirmations and updates
  • Manage returns and customer service

B. Improve and operate our website

  • Monitor usage patterns
  • Resolve technical issues
  • Optimise website performance

C. Marketing communications

With your consent (where required), we may:

  • Send promotional emails
  • Provide personalised product recommendations
  • Deliver targeted advertisements

You can opt out at any time.

D. Legal, compliance and fraud prevention

  • Verify identity
  • Prevent fraudulent transactions
  • Maintain financial and tax records
  • Comply with legal obligations

4. OUR LEGAL BASIS FOR PROCESSING

Under UK GDPR, Afloordable processes personal data under the following lawful bases:

  • Contract: to fulfil orders and provide services
  • Consent: for marketing emails and non-essential cookies
  • Legitimate Interests: improving our Site, preventing fraud, business analytics
  • Legal Obligation: tax, accounting, and regulatory requirements

5. SHARING YOUR INFORMATION

We only share your information with trusted third parties when necessary:

  • Payment processors (e.g., Stripe, PayPal)
  • Delivery services / couriers
  • IT and website hosting providers
  • Marketing, analytics, and advertising platforms
  • Professional advisers (e.g., accountants, auditors)

These parties must follow strict data protection standards.

We never sell your personal data.

6. INTERNATIONAL TRANSFERS

Some third-party providers may process data outside the UK/EEA.
Where this happens, we ensure appropriate safeguards are in place, such as:

  • UK GDPR-approved Standard Contractual Clauses
  • Adequacy decisions
  • Secure processing agreements

7. HOW LONG WE KEEP YOUR DATA

We retain personal data only as long as necessary for the purposes described in this Policy.
Typical retention periods:

  • Order records: 6 years (legal requirement)
  • Customer accounts: until deleted or inactive for 24 months
  • Marketing data: until you unsubscribe or request deletion
  • Cookies: per expiration schedule (see Cookie Policy)

8. YOUR RIGHTS

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Request deletion (“right to be forgotten”)
  • Restrict processing
  • Object to processing
  • Request data portability
  • Withdraw consent at any time
  • Lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise your rights, contact us at:
Email: [Insert]
Address: [Insert]

9. DATA SECURITY

We take appropriate technical and organisational measures to protect your data, including:

  • Encrypted payment processing
  • Secure servers and firewalls
  • Access control and authentication measures
  • Staff training on data protection

No method of transmission over the internet is 100% secure, but we take reasonable steps to safeguard your information.

10. CHILDREN’S PRIVACY

Our Site is not intended for individuals under 16 years old, and we do not knowingly collect data from children.

11. CHANGES TO THIS POLICY

We may update this Privacy Policy occasionally. Any changes will be posted on this page with an updated “Last Revised” date.

COOKIE POLICY

This Cookie Policy explains how Afloordable uses cookies and similar technologies on our website.

1. WHAT ARE COOKIES?

Cookies are small files stored on your device when you visit a website. They help the Site function properly and allow us to improve your user experience.

We use both session cookies (expire when you close your browser) and persistent cookies (remain until deleted or expired).

2. TYPES OF COOKIES WE USE

A. Strictly Necessary Cookies

These are essential for the website to work, including:

  • Secure checkout
  • Basket functionality
  • Account login

These cannot be disabled.

B. Performance & Analytics Cookies

Used to understand how visitors interact with the Site.
Examples:

  • Google Analytics
  • Session duration
  • Pages visited

C. Functional Cookies

Enable enhanced website features, such as:

  • Saved preferences
  • Recently viewed items

D. Advertising & Targeting Cookies

Used to deliver personalised adverts.
Examples:

  • Meta Pixel (Facebook)
  • Google Ads
  • Remarketing cookies

These require user consent.

3. MANAGING COOKIES

On your first visit, you will be asked to accept or manage your cookie preferences.

You can change your settings at any time via:

  • Your browser settings
  • Our cookie consent tool
  • Clearing your cookies manually

Please note: blocking certain cookies may affect website functionality.

4. THIRD-PARTY COOKIES

Some cookies are placed by external services such as:

  • Google
  • Meta / Facebook
  • Payment gateways
  • Analytics and marketing platforms

These providers may use cookies according to their own privacy policies.